Market Capitalization: What It Means for Investors. Pros & Complete Guide[2024]
What Is Market Capitalization? Market capitalization, or “market cap,” represents the total dollar market value of a company’s outstanding shares of stock. Investors use this figure to determine a company’s size instead of sales or total asset value. In an acquisition, the market cap helps determine whether a takeover candidate represents a good value for the acquirer. KEY TAKEAWAYS